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Brandon Bidlack

SesameOpen Protocol enables a new, decentralized commerce channel. The internet allowed ecommerce to flourish, but growing scale at centralized storefronts created massive product discovery challenges for vendors. Blockchain and token economics provide the opportunity and incentives for a new, complementary commerce channel in which decentralized venues curate and promote products to high-affinity consumers on behalf of vendors. By allowing anyplace to become a marketplace, SesameOpen opens up the $28T global retail market.